Product Manager · GTM Engineering · Artist
I work as a at Intuit, on the go-to-market side, after nineteen years at Apple. My work is in practice: product thinking, backed by hands-on experiments, prototypes, and AI that automates my own work, instead of only writing the spec. I’m a builder at heart: I love creating things, from tools, dashboards, , and products to digital art, and each feeds the other.
“Again, it’s just getting information to the right people at the right time, that is at its core what GTM engineering, I believe is.” Ashley Artrip, GTM Engineering Manager at Clay, on Women in B2B Marketing, Aug 13, 2025
What the work is for
Start with who benefits and what changes for them.
Proof: an AI-for-sales pilot, from vendor evaluations to business cases. At Apple, adoption for thousands of users.Fewer handoffs, and fewer places to look.
Proof: seller-first prioritization in place of competing signals. At Apple, mobile support experiences for customers on apple.com/support.At the right time, without anyone having to ask.
Proof: self-serve dashboards and a scheduled assistant that surfaces what needs attention. At Apple, tool adoption for 60K+ AppleCare advisors.Design thinking and user research to find the real problem, before any tooling.
Proof: interview research first, then a prototype before any large build. At Apple, a developer summit for 1,500+ attendees.The arc
Started as a business systems analyst, turning sales and marketing needs into technical specs, and now work as a product manager on go-to-market products. I co-lead one of the organization’s priority initiatives and lead another key cross‑org sales and marketing initiative for account scoring and task prioritization for sellers.
Case study: Sol, the AI guide on this site → Case study: how the whole site is built →One of the key people on the team behind a multi-year global Salesforce transformation, leading multiple initiatives and driving change management and adoption for thousands of internal and partner users. Managed the team behind tool adoption for 60K+ AppleCare advisors, planned a multi-million dollar support project portfolio, shipped mobile support experiences, and ran Apple’s second-largest developer summit with 1,500+ attendees.
Built marketing programs, websites, and web apps that drove software sales in education, and ran inside sales and customer service.
The creative side
I make digital art, photograph where I travel, and collect minerals. As a certified yoga and Yoga Nidra teacher, I bring craft and stillness to how I build.
